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Review of Online Shopping Design in Nigeria: Challenges and Opportunities

by Daniel Nuhu, Muhammad Mukhtar Liman, Timothy Moses
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International Journal of Applied Information Systems
Foundation of Computer Science (FCS), NY, USA
Volume 12 - Number 42
Year of Publication: 2023
Authors: Daniel Nuhu, Muhammad Mukhtar Liman, Timothy Moses
10.5120/ijais2023451953

Daniel Nuhu, Muhammad Mukhtar Liman, Timothy Moses . Review of Online Shopping Design in Nigeria: Challenges and Opportunities. International Journal of Applied Information Systems. 12, 42 ( Nov 2023), 15-35. DOI=10.5120/ijais2023451953

@article{ 10.5120/ijais2023451953,
author = { Daniel Nuhu, Muhammad Mukhtar Liman, Timothy Moses },
title = { Review of Online Shopping Design in Nigeria: Challenges and Opportunities },
journal = { International Journal of Applied Information Systems },
issue_date = { Nov 2023 },
volume = { 12 },
number = { 42 },
month = { Nov },
year = { 2023 },
issn = { 2249-0868 },
pages = { 15-35 },
numpages = {9},
url = { https://www.ijais.org/archives/volume12/number42/review-of-online-shopping-design-in-nigeria-challenges-and-opportunities/ },
doi = { 10.5120/ijais2023451953 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2023-11-21T19:28:33.042457+05:30
%A Daniel Nuhu
%A Muhammad Mukhtar Liman
%A Timothy Moses
%T Review of Online Shopping Design in Nigeria: Challenges and Opportunities
%J International Journal of Applied Information Systems
%@ 2249-0868
%V 12
%N 42
%P 15-35
%D 2023
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Online Shopping has become a globally significant part of the society, capturing a considerable part of the e-commerce and business world. However, to effectively improve on the provision goods and services online in Nigeria, it is important to have a comprehensive understanding of the term and other existing online platforms in Nigeria. Hence, this review article presents an extensive review of current most popular online shopping platforms in Nigeria. The study is primarily focused on Online shopping platforms in Nigeria, the goods and services provided by those platforms, and some of their limitations. Additionally, general the article outline the challenges and prospects associated with online shopping platforms in Nigeria, providing researchers with avenues for further exploration. The study points to the issue of trust as one of the core problems faced by online shopping platforms in Nigeria. Consequently, the review article proposes a video interaction framework, tools and metrics for measurement that, if followed diligently, can serve as a possible improvement to trust building between vendors and online shoppers.

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Index Terms

Computer Science
Information Sciences

Keywords

Shopping online buyer E-commerce video communication interactive products design

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