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Survey of Business Process Re-engineering Experiences in Iranian Travel Agencies

Mohammad Jafar Tarokh, Sajad Homayoun, Raika Sadeghein Published in Business Intelligence

International Journal of Applied Information Systems
Year of Publication 2012
© 2010 by IJAIS Journal
Info Co-published with IJCA
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  1. Mohammad Jafar Tarokh, Sajad Homayoun and Raika Sadeghein. Article: Survey of Business Process Re-engineering Experiences in Iranian Travel Agencies. International Journal of Applied Information Systems 3(3):29-36, July 2012. BibTeX

    	author = "Mohammad Jafar Tarokh and Sajad Homayoun and Raika Sadeghein",
    	title = "Article: Survey of Business Process Re-engineering Experiences in Iranian Travel Agencies",
    	journal = "International Journal of Applied Information Systems",
    	year = 2012,
    	volume = 3,
    	number = 3,
    	pages = "29-36",
    	month = "July",
    	note = "Published by Foundation of Computer Science, New York, USA"


Business Process Re-engineering (BPR) was introduced as a revolutionary business management concept[1]. On one side, re-engineering involves high potentials of increasing productivity by cost and process time reduction, quality improvement and customer satisfaction, and on the other side it requires a fundamental change in the organization[2], it also requires significant use of information technology in the process redesign. Tourism has a high contribution to a country's earnings. It is also one of the few industries that accepted e-commerce with open arms. Information technology has a significant role in improving tourism organizations processes, and it is very important for these organizations to implement an appropriate online environment and be able to integrate their business to achieve online and offline channel consistency. In this research the BPR project implementation status of some Iranian travel agencies has been studied and effective factors in BPR have been divided into two groups: efficiency factors and effectiveness factors. Results show that due to lack of proper understanding of the BPR process, efficiency and effectiveness factors have not been fulfilled desirably which has cost the BPR project of some travel agencies to fail.


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Business Integration, E-commerce, Bpr, Tourism