Google scholar arxiv informatics ads IJAIS publications are indexed with Google Scholar, NASA ADS, Informatics et. al.

Call for Paper

-

November Edition 2021

International Journal of Applied Information Systems solicits high quality original research papers for the November 2021 Edition of the journal. The last date of research paper submission is October 15, 2021.

The Impact of Twitter on Government Organizations in KSA

Fayez Alsehani in Information Sciences

International Journal of Applied Information Systems
Year of Publication: 2018
Publisher: Foundation of Computer Science (FCS), NY, USA
Authors:Fayez Alsehani
10.5120/ijais2018451752
Download full text
  1. Fayez Alsehani. The Impact of Twitter on Government Organizations in KSA. International Journal of Applied Information Systems 12(12):19-26, April 2018. URL, DOI BibTeX

    @article{10.5120/ijais2018451752,
    	author = "Fayez Alsehani",
    	title = "The Impact of Twitter on Government Organizations in KSA",
    	journal = "International Journal of Applied Information Systems",
    	issue_date = "April 2018",
    	volume = 12,
    	number = 12,
    	month = "Apr",
    	year = 2018,
    	issn = "2249-0868",
    	pages = "19-26",
    	url = "http://www.ijais.org/archives/volume12/number12/1019-2018451752",
    	doi = "10.5120/ijais2018451752",
    	publisher = "Foundation of Computer Science (FCS), NY, USA",
    	address = "New York, USA"
    }
    

Abstract

Government Organizations or Firms (GOFs) are interested in understanding aspects related to Governments’ vision, mission, objectives and goals in order to formulate Information Systems (IS) and Information Technology (IT) strategies by determining and prioritizing best IS and IT technologies, which assist in achieving these goals. Twitter has spectacularly appealed to many people all around the world regardless of gender, age or qualification. This research paper explores and addresses the role of Twitter in GOFs that provides an answer to the question why GOFs must give great attention to Twitter? From experiences and literature review, we found that there are many business aspects that are greatly influenced by Twitter such as Research & Development, Marketing & Advertisements, Customer Relationship Management, Human Resources, Marketing Study, Total Quality Management, Forecasting and Risk Management. On that basis, the role of Twitter in GOFs, which are key enablers of effective business strategic planning, intrinsic strategic success criteria and drivers toward excellence. A case study has been carried out in one of the top telecommunication company of Kingdom of Saudi Arabia (KSA). The results of the case study (Passports) affirms that they are mainly using Twitter in three business activities marketing, advertising and customer service that affect the company’s strategic planning critically.

Reference

  1. J. Ward and J. Peppard, Strategic planning for information systems. Chichester, West Sussex, England; New York: J. Wiley, 2002.
  2. A. M. Issa-Salwe, L. Sharif, and M. Ahmed, “Strategic information systems planning as the centre of information systems strategies,” International Journal of Research and Reviews in Computer Science (IJRRCS), vol. 2, no. 1, 2011.
  3. NaserKhani, Khalil Md Nor, HosseinHakimpoor, MojganBahrami, and ShahramSalavati, “IS/IT Capability and Strategic Information System Planning (SISP) Success,” International Journal of Managing Information Technology, vol. 3, no. 3, pp. 28–37, Aug. 2011.
  4. R. Ali, R. Mohamad, and A. Tretiakov, “The Determinants of Strategic Information System Planning (SISP) Success: A Proposed Framework for Small and Medium-Sized Enterprises (SMEs),” Journal of Innovation Management in Small & Medium Enterprises, pp. 1–9, Nov. 2013.
  5. J. Yang, K. Tanner, and J. Kuzic, “Enablers and Inhibitors of SISP: A Case Study of a Korean Large Corporation,” IBIMA Publishing, vol.2011, Article ID 922957.
  6. M. Smits and S. Mogos, “The Impact Of Social Media On Business Performance,” in ECIS, 2013, p. 125.
  7. S. Pippal, L. Batra, A. Krishna, H. Gupta, and K. Arora, “Data mining in social networking sites: A social media mining approach to generate effective business strategies,” International Journal of Innovations & Advancement in Computer Science (IJIACS) Volume, vol. 3, 2014.
  8. G. Nandi and A. Das, “Online social network mining: current trends and research issues,” Int. J. Res. Eng. Technol, vol. 3, no. 4, pp. 346–350, 2014.
  9. V. Tundjungsari, “Business Intelligence with Social Media and Data to Support Customer Satisfaction in Telecommunication Industry,” International Journal of Computer Science and Electronic Engineering (IJCSEE), vol.1 no.1, 2013
  10. S. Asur and B. A. Huberman, “Predicting the future with social media,” in Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010 IEEE/WIC/ACM International Conference on, 2010, vol. 1, pp. 492–499.
  11. M. Y. Abuhashesh, “Integration of Social Media in Businesses,” International Journal of Business and Social Science, vol. 5, no. 8, 2014.
  12. A. Altameem, A. Aldrees, N. Alsaeed. “Strategic Information Systems Planning (SISP)”, in WCECS 2014?: 22-24 October, 2014, San Francisco, USA. 2014.
  13. A. Jagongo and G. Kinyua, “The Social Media and Entrepreneurship Growth,” International Journal of Humanities and Social Science, vol. 3, no. 10, pp. 213–227, 2013.
  14. M. Rees and P. Hopkins, “Towards the integration of social media with traditional information systems,” in Computer-Mediated Social Networking, Springer, 2009, pp. 119–133.
  15. E. M. Younis, “Sentiment Analysis and Text Mining for Social Media Microblogs using Open Source Tools: An Empirical Study,” International Journal of Computer Applications, vol. 112, no. 5, 2015.
  16. R. Sathya, A. Aruna, S. Divya “Data Mining and Analysis of Online Social Networks”, International Journal of Data Mining Techniques and Applications, vol. 04, issue: 01, June 2015.
  17. C. Robson “Real world research: A resource for social scientists and practitioners- researchers”. Massachusetts: Blackwell Pushers 1993.
  18. J. W. Creswell “Research design: Qualitative, quantitative, and mixed methods approaches.” Los Angeles: Sage 2009.

Keywords

Strategic, Government Organizations or Firms (GOFs), Twitter Networks, Customer Relationship Management, Data Mining, Social Media Networks