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Reseach Article

The Impact of Twitter on Government Organizations in KSA

by Fayez Alsehani
International Journal of Applied Information Systems
Foundation of Computer Science (FCS), NY, USA
Volume 12 - Number 12
Year of Publication: 2018
Authors: Fayez Alsehani

Fayez Alsehani . The Impact of Twitter on Government Organizations in KSA. International Journal of Applied Information Systems. 12, 12 ( Apr 2018), 19-26. DOI=10.5120/ijais2018451752

@article{ 10.5120/ijais2018451752,
author = { Fayez Alsehani },
title = { The Impact of Twitter on Government Organizations in KSA },
journal = { International Journal of Applied Information Systems },
issue_date = { Apr 2018 },
volume = { 12 },
number = { 12 },
month = { Apr },
year = { 2018 },
issn = { 2249-0868 },
pages = { 19-26 },
numpages = {9},
url = { },
doi = { 10.5120/ijais2018451752 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
%0 Journal Article
%1 2023-07-05T19:09:03.754238+05:30
%A Fayez Alsehani
%T The Impact of Twitter on Government Organizations in KSA
%J International Journal of Applied Information Systems
%@ 2249-0868
%V 12
%N 12
%P 19-26
%D 2018
%I Foundation of Computer Science (FCS), NY, USA

Government Organizations or Firms (GOFs) are interested in understanding aspects related to Governments’ vision, mission, objectives and goals in order to formulate Information Systems (IS) and Information Technology (IT) strategies by determining and prioritizing best IS and IT technologies, which assist in achieving these goals. Twitter has spectacularly appealed to many people all around the world regardless of gender, age or qualification. This research paper explores and addresses the role of Twitter in GOFs that provides an answer to the question why GOFs must give great attention to Twitter? From experiences and literature review, we found that there are many business aspects that are greatly influenced by Twitter such as Research & Development, Marketing & Advertisements, Customer Relationship Management, Human Resources, Marketing Study, Total Quality Management, Forecasting and Risk Management. On that basis, the role of Twitter in GOFs, which are key enablers of effective business strategic planning, intrinsic strategic success criteria and drivers toward excellence. A case study has been carried out in one of the top telecommunication company of Kingdom of Saudi Arabia (KSA). The results of the case study (Passports) affirms that they are mainly using Twitter in three business activities marketing, advertising and customer service that affect the company’s strategic planning critically.

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Index Terms

Computer Science
Information Sciences


Strategic Government Organizations or Firms (GOFs) Twitter Networks Customer Relationship Management Data Mining Social Media Networks